9 critical Questions to Ask Before Hiring a Real Estate Agent to Sell Your Home!

To find the right agent, you have to ask the right questions. Here are some critical questions that will help you make the best choice when hiring a real estate agent to sell your home.

1. Can you please walk me through your multi-touch marketing plan so I can better understand the methods you will use to make sure I receive top-dollar for my home?
A true local expert will demonstrate the ability and drive to reach people who haven’t even started looking for their next home. Your agent must go above and beyond to maximize their listing’s exposure. This is exactly what LPT Realty experts do for your home.

2. How much of your marketing activities will focus on promoting my home versus just promoting you as an agent? Please provide me with examples.
When it comes to marketing your property, your home should be the primary focus of the campaign. This means that print, digital, and direct mail marketing will extend to key areas that surround your home. LPT Realty’s strategic targeting ensures your listing becomes the center of the bullseye that draws the right buyer home.

3. Do you use any type of text-capture technology, dedicated property websites, or interior photos on your yard signs, or do you just provide a standard agent-branded sign for my yard?
LPT Realty Local Experta will display interior home photos right on your full-color yard sign. Having these images on your "For Sale" sign invited passersby to pull over to take a closer look, giving them more time to engage with the marketing right in front of your property. Text messaging gives interested buyers a fast and convenient way to get details on your home. That’s why each sign rider also includes a dedicated phone line and unique text code for your property and your dedicated property website featuring all the details they’re looking for on your home.

4. What steps do you take to highlight my neighborhood and the surrounding area to potential buyers, and do you provide any type of takeaways to keep my home top-of-mind?
A real estate agent is selling more than just your home. Your neighborhood and the people, places, and businesses in it are as important as your home. Certified LPT Realty Local Experts use Neighborhood Reports that provide a map of restaurants, grocery stores, hospitals, pharmacies, and other business in the area. Having this information on-hand during your open house can influence a person’s buying decision. 

5. Do you include any custom print marketing in your marketing plan (such as door hangers, post cards, or business cards) that would feature details of my home to local homebuyers?
Exposure, emotion, and repetition are key elements to connect with potential buyers when selling a home. Certified LPT Realty Local Experts send out high-quality print pieces, such as door hangers, post cards, and business cards that feature professional photographs of your home. This print pieces allow buyers to remember your home for a longer period of time.

6. How many post cards will you mail to potential homebuyers in my area advertising my home for sale, and can I see a sample of these post cards?
Using full-color, direct marketing mailers featuring interior and exterior photos of your home, Certified LPT Realty Local Experts reinforce recognition through repetition by sending your listing directly to the mailboxes of potential buyers in your local area. 

7. What is your online marketing strategy for my home? Do you only place my home on standard real estate websites that are fed by the MLS (multiple listing service), or do you provide a comprehensive, customized online marketing plan to reach buyers?
To reach the maximum number of potential home buyers, you need to advertise in places other than the MLS (multiple listing service). In combination with print marketing , LPT Realty Marketing Experts also reach buyers online by displaying digital ads for your home on popular websites, social media platforms , and other high-profile pages. This drives exposure and repetition for your property and expands the reach for potential buyers ever further.

8. What is your strategy for setting the price for my home, and what tools do you utilize to determine my ideal price?
The perfect price can catch the attention of buyers, bring in multiple offers, and quickly lead to a sale. That’s why an accurate home valuation is such an important piece in the home-selling puzzle. Working with a Certified LPT Realty Local Expert, you’ll receive an accurate, personalized home value consultation at no cost. Plus, your Local Expert can provide tips on boosting your home value to sell for more.

9. How successful are you in obtaining multiple offers on your listings, and what strategies do you find most useful for creating multiple offer situations?
 The No. 1 goal is to get multiple buyers lined-up to buy your home, so each incoming offer drives the next one higher, and so on. With a Certified LPT Realty Local Expert you can get multiple buyers, multiple offers, and drive your final selling price higher. Print, digital, and direct mail marketing work together to create a marketing mix that will generate multiple offers and put you in control.